How 2Nørder tests twice as many angles without doubling the workload
Denmark's performance-first e-commerce agency uses Adsumo to validate creative hypotheses faster and build a better pipeline from idea to winning ad.
500+
Creatives tested per month across angles, formats and audience hypotheses
3 hrs
Saved daily on creative production
$18.5M+
In revenue generated for clients
About 2Nørder
Jonas and Kristian are the team behind 2Nørder — a Danish performance marketing agency with a combined 13+ years of e-commerce and advertising experience. Today they manage ad spend for some of the bigger brands in Denmark.
Their thing: structured creative testing, fast learning cycles, and zero guessing.
Every creative starts with a hypothesis
2Nørder don't make ads to fill a content calendar. Each creative is built around a specific marketing angle, a defined audience, and a question they want answered. Adsumo fits directly into that process.
Step 1
Research
Dig into the brand, the product, the audience. What are the real reasons people buy?
Step 2
Hypothesis
Form a specific angle. Every creative has a clear thought behind it before it gets made.
Step 3
Generate
Drop in a reference image, brief Adsumo on the concept, and spin up visual variations fast.
Step 4
Learn
Put the best ones live and watch the signals. What stops the scroll? What earns more budget?
“We've tested a lot of AI platforms over the years, but Adsumo is clearly the one we keep coming back to. It's genuinely become our go-to for producing AI content for paid ads. We're in there every single day.”
Ads created with Adsumo
A selection of real ads produced by 2Nørder using Adsumo for their brand partners.
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AI images as the first layer
One thing that sets 2Nørder apart is that they don't use AI creatives to replace everything else. They use them to prove a concept before investing in it.
If a visual angle shows good signals on soft metrics like CTR and CPC, that's the green light to go deeper. That means UGC, founder content, or a proper video. The AI image doesn't have to close the sale — it just has to earn the next step.
A high kill rate in testing isn't a failure. For 2Nørder, it's a sign the process is working.
Want results like this for your brand?
2Nørder work with some of Denmark's biggest e-commerce brands on paid social strategy, creative testing, and Meta advertising.
