How kontent. built a creative engine inside Claude with Adsumo's MCP
kontent. set up each client inside Claude with their profiles, audiences and a proven prompt recipe. Now Claude reads all of it and drives Adsumo's MCP to produce finished ads from a single message.
30 sec
From idea to a finished creative
1 message
From a single chat to a full batch of on-brand ads
About kontent.
kontent. is an external content department. It's a full content house: alongside AI creatives, the team goes out and films video for clients too.
The whole point is that clients never run out of content, and never hit creative fatigue on paid social.
Before AI, everything was manual
Every ad used to be built by hand in Photoshop. At the time it was great, but there was a natural ceiling on how much you could make and how good it could get, because everything was manual work.
A new idea meant hours at the screen, often learning how to execute it from scratch. Depending on how complex the concept was, and whether it was something they'd built before, the road from idea to execution was long.
AI closed the gap between idea and execution, and that changed what the work is actually about. The only thing setting limits now is their own creativity. Where it used to be a mix of imagination, Photoshop skills and the hard limit of time, now the idea is the only variable that matters. Big or small, it can actually get made.
“The only thing that limits me now is my own creativity. It used to be a mix of creativity, my skills in Photoshop, and time. Now I can actually execute on the ideas I get, no matter how big or small.”
Inside the engine
This is what makes kontent. different. Jonas didn't just start using Adsumo, he built a system around it.
Step 1
Claude drives the MCP
Claude reads all of it, writes the prompts, and calls the Adsumo MCP to produce the creatives.
Step 2
Feed the recipe
A PDF of ten prompts that consistently get the best results out of Adsumo. Claude analyses what those winning prompts have in common, so it works from a proven structure every time.
Step 3
Load the client
Each client is built into Claude with their own profile, audiences and everything else needed to stay on brand.
Step 4
Write one sentence
Producing a batch of ads now starts from a single sentence. If they want to get hands-on instead, they write a specific brief to Claude, or even send a sketch drawn by hand, and it gets built through Adsumo.
“Make 10 ads for [client]. They're running 20% off this week. Summer's here, so the creatives should feel like summer. Hit the different audiences.”
The point of all of it is diversity. Delivering a high variety of content is what the setup is built to do, and the Adsumo MCP working together with Claude is what makes that volume possible at all.
Ads created with Adsumo
A selection of real ads produced by kontent. using Adsumo for their clients.
Why this matters now
Since Meta's Andromeda update in late 2025, creative diversity isn't just nice to have, it's a performance lever. The algorithm rewards feeding it a high variety of creative.
That's exactly what this setup delivers. The volume and range that manual work could never keep up with is now the whole point, and the Adsumo MCP plus Claude is what makes it possible. As Jonas puts it, that combination is worth its weight in gold.
Want results like this?
kontent. is an external content department building high-volume, on-brand creative for its clients with Adsumo and Claude.
