Cookie Policy

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function, improve the user experience, and collect analytics. Some cookies are necessary for the site to work, while others are optional and require your consent.

2. How we use cookies

Adsumo uses cookies to ensure core functionality, understand how our product is used, and — with your consent — for analytics and optional marketing.

3. Types of cookies

• Necessary: Required for the website to function (session handling, security, preferences). These cannot be turned off.
• Analytics: Helps us understand usage and improve the experience (e.g., PostHog, Google Analytics). Used only with consent.
• Marketing: Used for targeting and measurement (e.g., Meta Pixel). Used only with consent and can be opted out of at any time.

4. Third parties

We may use the following third-party services (only with valid consent where relevant):

• PostHog: Product analytics.
• Google Analytics: Statistics and traffic patterns.
• Meta Pixel: Marketing and measurement.

Some providers may be located outside the EU. We use relevant transfer safeguards (e.g., SCCs) where required.

5. Retention periods

Duration depends on the specific cookie and provider. Our consent cookie, which remembers your choices, is typically stored for up to 12 months.

6. How to change your consent

You can change or withdraw your consent at any time via "Manage cookies". The button is available on the site (e.g., in the footer) and in the cookie settings, which you can reopen at any time.

7. Contact

If you have questions about how we use cookies, contact us at kontakt@adsumo.ai. Read our privacy policy for more information on personal data processing.